This study aims to determine the quality of service and public compliance in paying Motor Vehicle Tax at the Samsat Stabat office, Langkat Regency, as well as analyzing the effect of service quality on public compliance in paying Motor Vehicle Tax by testing Rahayu theory who said that there was an effect of service quality on tax compliance. The type of research used is associative research (relationship) using quantitative data analysis. The population and sample in this study were taxpayers who were registered at the Samsat Stabat office in Langkat Regency were totaling 100 people. The research instrument used a questionnaire with a Likert scale. Data analysis was performed using Structural Equation Modeling (SEM) using Partial Least Square (PLS) program. SEM consists of 2 models such as measurement model (outer model) and structural model (inner model). Both models test the validity, reliability and research hypotheses. The results showed that the service quality was in the high or appropriate category. Compliance with paying Motor Vehicle Tax is in the high category. and the quality of service has a positive and significant effect on public compliance in paying Motor Vehicle Tax (PKB) at the Stabat Samsat Office of Langkat Regency. The coefficient of determination R Square is 0.869 indicating the magnitude of the effect of service quality on compliance with paying Motor Vehicle Tax (PKB) 86.9% and 13.1% influenced by other factors not examined in this study.

The Occupational Health and Safety Management System (K3) is a process that is carried out continuously during the agency's activities. However, there are still some problems in the implementation of the OHS managements ystem that affect employee performance. This study aims to determine the effect of the occupational safety and health management system on the performance of  employees at the Medan City Fire Prevention and Fighting Service (DP2K) in dealing with fire disasters. The method use disassociative/quantitative. Data collection techniques were carried out by distributing questionnaires and documentation. The data obtained were then analyzed using the Smart PLS (Partial Least Square) software version 3.3.2. The sample of this study was 100 respondents from the Medan City Fire Prevention and Fighting Service. From the results of the study, it can be seen that the reisan effect of the occupational safety and health management system on the performance of employees at the Medan City Fire Prevention and Fighting Service (DP2K). This can be seen from the results of the path analysis test of 0.883 and the results of hypothesis testing the t-statistic value of 47.581 which is greater than the t-table of 1.66. 

The lack of public trust in a leader is the root of the existing problems, the decline in public awareness to pay Taxes on Land and Buildings (PBB) is caused by a lack of socialization and efforts given by the government to the people in PBB. The lack of public awareness of paying PBB is evidenced by the PBB realization data which does not reach the target every year. Where from 2020 to 2022 it was recorded that the Medan Amplas District in the realization of PBB revenue did not reach the target. This study aims to analyze and describe the efforts of the Camat’s leadership in increasing public awareness to pay PBB. The research method used is descriptive with a qualitative approach. Data collection was carried out through interviews, observation and documentation. The data obtained were then analyzed qualitatively using the Trust and Leadership Theory of Stephen P. Robbins. The results showed that the sub-district head’s lack of effort in providing counseling to the community,the sub-district head’s figure was not good in the eyes of the community, The value of integrity shown by the camat is not so good, The character of the Camat in terms of benevolence is still not maximally felt by the community. Finally, the camat’s ability to influence the community is still minimal.

The accountability of Padangsidimpuan city regional financial management in the Padangsidimpuan City Regional Financial and Asset Management Agency has several problems including weaknesses in the Internal Control System, non-compliance with statutory provisions, as well as problems, inefficiency, and ineffectiveness. 2019 is the fifth time that the City of Padangsidimpuan has received the title of Fair Opinion with Exceptions from the Supreme Audit Agency for North Sumatra Province. This study aims to analyze and describe the accountability of the city government, especially the City of Padangsidimpuan in managing regional finances. The method used in this study uses descriptive qualitative. Data collection techniques were carried out by interviewing and recording documents. The data that has been obtained is then analyzed qualitatively with the accountability theory approach proposed by Ellwood which is categorized to describe honesty and legal accountability, process accountability, program accountability, policy accountability. The results of the study show that in carrying out the duties and responsibilities of BPKAD employees guided by the duties and functions according to the Mayor's Regulation, the implementation of financial management activities is in accordance with the budget plan that has been made before, the Regional Revenue Policy and Expenditure Policy of the city of Padangsidimpuan are still unresolved, and the APBD preparation process, the time allotted in the procedure cannot be carried out according to the conditions in the field. The obstacle experienced by BPKD is the lack of Human Resources.

The occurrence of a natural disaster in an area is unavoidable. One great example of a natural disaster in Sumatera Utara is the eruption of Mount Sinabung. When a disaster occurs, it is necessary to carry out countermeasures, therefore the management of the Mount Sinabung eruption disaster is carried out by several agencies, one of which is coordination between the Karo Regency Regional Disaster Management Agency (BPBD) and the Karo Regency Social Service. This study shows the Karo Regency Regional Disaster Management Agency (BPBD) coordinates with the Karo Regency Social Service in dealing with the Mount Sinabung eruption disaster. The research method used is descriptive with a qualitative approach. Data collection was carried out through interviews, observation and documentation. The data obtained were then analyzed qualitatively using the Handayaningrat’s Coordination Theory. From the research results, it can be seen that the coordination of the Regional Disaster Management Agency (BPBD) with the Karo Regency Social Service in dealing with the Mount Sinabung eruption disaster still needs to be improved and improved. In terms of Relocation probem when before or after the  Eruption occurred but it looks still lacking of communication between the Regional Disaster Management Agency (BPBD) of Karo Regency and the Karo Regency Social Service regarding their respective roles or tasks, the slow process of disaster management was caused by limited funds which resulted in the community not being aware of any assistance in Relocation during the Erupstion of mount Sinabung.

The Mekar Baru Village Government formed a Village-Owned Enterprise (BUMDes) as the driving force for the village economy, but in its formation there was still minimal guidance from the Regional Government so that several problems emerged, including the lack of training provided to the community in managing BUMDes, lack of socialization to the community, lack of supervision carried out so that BUMDes are not running optimally and there is a lack of government assistance in providing solutions to problems faced by BUMDes. The purpose of this study was to find out how the Implementation of the Village Owned Enterprises (BUMDes) Program in Mekar Baru Village, Datuk Tanah Datar District, Batubara Regency. The research method used is descriptive with a qualitative approach. Data collection was carried out through interviews, observation and documentation. The data obtained were then analyzed qualitatively using the Implementation Theory of Van Metter dan Van. The results showed that Standards and Objectives of the BUMDes program are not clear because the local government has not formulated a clear implementation process. Resources are still lacking such as competent Human Resources in managing BUMDes. The communication of the Implementing Body built by BUMDes is still lacking. Characteristics of the Implementing Agency which does not show alacrity in inviting the community to participate in BUMDes activities. The economic environment influences the community to choose to participate in the BUMDes. The attitude of the Mekar Baru BUMDes executors who are slow to respond to the needs of the community. The attitude of the Executor as an Implementor is also not fast and responsive in resolving the problems faced by BUMDes Mekar Baru, this is due to the lack of funds owned.

Community Leadership and Participation have important values in Development Planning. This study aims to determine the effect of village head leadership on community participation in development planning in Padang Bulan Village, Medan Baru District, Medan City. The type of research used is associative research using quantitative data analysis. The population that was sampled in this study was the people who were recorded as residents of the Padang Bulan Village, Medan Baru District, Medan City, amounting to 98 people. This research instrument uses a questionnaire with Likert scale measurements whose data will be processed by Structural Equation Modeling (SEM) analysis in the Smart Partial Least Square (SmartPLS) program, which consists of two models, namely, the measurement model (outer model) and structural model (inner model). The results showed that the leadership at the Padang Bulan Sub-District Office, Medan Baru District, Medan City was in the very high category. Community participation in development planning in the Padang Bulan sub-district, Medan Baru sub-district, Medan City is in the high category. The coefficient of determination (R Square) is 0.899 indicating the magnitude of the influence of leadership on community participation in development planning is 89.9% and the remaining 10.1% is influenced by other variables outside of this research. These results indicate that leadership has a positive and significant effect on community participation in development planning in Padang Bulan Village, Medan Baru Subdistrict, Medan City, where if leadership increases, community participation in development planning will also increase in Padang Bulan Village, Medan Baru Subdistrict, Medan City.

The non-cash transaction policy on toll roads aims to improve services to toll road users. However, in the implementation process, several problems were found, such as traffic jams due to a lack of balances, machine errors at the toll gate and transactions made in cash. This study uses descriptive research method with a qualitative approach. Data collection techniques are carried out by onterviewing, observing, and recording documents related to the implementation of non-cash transaction policies on toll roads. The data obtained was then analyzed qualitatively by reviewing all data collected and supported by interview results. The results of the study were measured based on the Van Meter and Van Horn Implementation models. In standard indicators and policy targets, the implementation of the policy has not fully complied with the established standards so that the objectives have not been fully realized. Human resources carry out their respective functions and non-human resources in the form of equipment already exist and functioning at all toll gates. Communication between organizations and activity implementers shows that executors routinely coordinate and communicate with other stakeholders. The characteristics of implementing agents show that policy implementers know and understand the policy of non-cash transactions on toll roads. In terms of social, economic and political conditions, it was found that there were many road users whose awareness was still low and road users considered the MKTT toll tariff to be quite expensive. The attitude of the implementer in carrying out the non-cash transaction policy on the toll road is quite responsive when a problem occurs.

he rise of existing illegal parking can interfere with the mobility of road users in carrying out their activities. In this case, the coordination of illegal parking control is carried out by the Departement of Transportation and Satlantas Polrestabes Medan. The obstacles in controlling illegal parking on Jalan Sutomo are the lack of unification of action between stakeholders, namely controls that are not routinely carried out, the communication that is established is still waiting for news, the action against traffic violators is also still minimal and also the level of compliance with existing regulations, resulting in illegal parking still developing today. The findings applied qualitative methods, which were analyzed descriptively. Data collection techniques were carried out by means of interview, observation and documentation. Before going to the field, the researcher firstly prepared and used interview, observation and documentation guidelines.The findings are, Coordination of the Departement of Transportation and in accordance with the Hasibuan indicator, namely the unity of communication actions, division of labor and discipline. The unit of actions carried out based on the Mayor’s regulation number 70 of 2017 concerning procedures for moving/craning, towing locks and blowing out the wheel. The communication, Departement of Transportation and Satlantas Polrestabes Medan communicated verbally and in writing via WhatsApp, e-mail, and letters sent by the executor of illegal parking control activities. The division of labor was carried out based on government regulation number 80 of 2012 concerning procedures of inspection of motorized vehicles on the road and prosecution of traffic and transportation violations. The discipline carried out by the Departement of Transportation and Satlantas Polrestabes Medan is the compliance of both institutes regarding regulation compliance with the directions given.

Abstract: The development of science, especially in the field of information technology, is growing and almost all fields use computers as a supporting tool for searching or producing information. Artificial intelligence or Artificial Intelligence (AI) can make computers do things that are done like humans. In making decisions, humans can become a computer to make decisions. . Cats cannot be separated from viruses and diseases that attack them. For this reason, owners must diligently research the development of the cat's condition so that if they are attacked by a disease or attacked by a virus, it can be recognized as early as possible, many carers do not realize that the cat they have has a disease. Certainty factor is a method that defines a measure of certainty against facts or rules to describe an expert's belief in the problem at hand. The purpose of this research is to find out whether the system that has been created is able to replace experts and help cat lovers find out more quickly what diseases are attacking their pets. Keywords: expert system; cat mouth disease; certainty factor Abstrak: Perkembangan ilmu pengetahuan terutama dibidang teknologi informasi, semakin berkembang dan hampir semua bidang menggunakan perangkat komputer, sebagai alat pendukung untuk mencari atau menghasilkan informasi. Kecerdasan buatan atau Artificial, Intelligence (AI) dapat membuat komputer melakukan hal-hal yang dilakukan layaknya seperti manusia. Dalam mengambilan keputusan manusia dapat menjadi komputer sebagai menetapkan keputusan Kucing adalah salah satu hewan yang populer dikalangan masyarakat dari berbagai kalangan dan usia, karena melihat dari bentuk fisiknya yang lucu dan tingkah yang menggemaskan merupakan salah satu alasan yang membuat banyak orang menyukai hewan peliharaan yang satu ini. Kucing tidak lepas dari virus dan penyakit yang menyerangnya. Untuk itu, pemilik harus rajin meneliti perkembangan kondisi kucing agar jika terserang suatu penyakit atau diserang virus dapat segera di kenali sedini mungkin, banyak pemelihara yang tidak menyadari bahwa kucing yang mereka miliki mengidap suatu penyakit.  Certainty factor merupakan metode yang mendefinisikan ukuran kepastian terhadap fakta atau aturan untuk menggambarkan keyakinan seorang pakar terhadap masalah yang sedang dihadapi. Tujuan dari penelitian ini adalah mengetahui apakah sistem yang telah dibuat ini mampu menggantikan para pakar dan membantu para pecinta kucing bisa lebih cepat mengetahui penyakit apa yang menyerang hewan peliharaannya. Kata kunci: sistem pakar; penyakit mulut kucing; faktor kepastian 

Abstract: This research is motivated by the low performance of teachers in an educational institution. This was caused by the leadership of the principal who did not play a role. The role of transformational leadership has an impact on good teacher performance, it turns out that it is dominated by a liking for leadership, so that they feel comfortable at work. Therefore, this study aims to explain the role of transformational leadership of school principals in improving the performance of teachers at the Shohifatusshofa Rawamangun Islamic Boarding School and to determine the role of transformational leadership of school principals in improving teacher performance at the Shohifatusshofa Islamic Boarding School Rawamangun. In addition, good teacher performance is also influenced by continuous and consistent rewards and punishments from superiors to subordinates, so that teachers who are really creative and good feel valued and teachers whose performance is not good feel constantly supervised. Keywords: transformational leadership; teacher performance; islamic boarding  schools Abstrak: Penelitian ini dilatarbelakangi oleh kinerja guru yang rendah pada sebuah lembaga pendidikan. Hal itu disebabkan oleh kepemimpinan kepala sekolah yang kurang berperan. Peran kepemimpinan transformasional berdampak kinerja guru yang baik ternyata didominasi oleh rasa suka terhadap kememimpin, sehingga mereka merasa nyaman dalam bekerja. Penelitian ini bertujuan untuk menjelaskan peran kepemimpinan transformasional kepala sekolah dalam meningkatkan kinerja guru Pesantren Shohifatusshofa Rawamangun dan untuk mengetahui peran kepemimpinan transformasional kepala sekolah dalam meningkatkan kinerja guru di Pesantren Shohifatusshofa Rawamangun. Di samping itu, performa kinerja guru yang baik tersebut juga dipengaruhi oleh adanya reward dan punishment dari atasan ke bawahan dengan continue dan konsisten, sehingga guru yang benar-benar kreatif dan baik merasa dihargai dan guru yang kinerjanya kurang bagus merasa terus terawasi. Kata kunci: kepemimpinan transformasional; kinerja guru; pesantren

Determination of employees who are promoted to positions aims to provide motivation and positive influence on other employees to further improve the work ethic in the Lebong District Regent's office. Determining who will be famous for mutation/promotion has of course gone through various stages of the process from within the Committee Team as well as passing the evaluation stages from the Committee based on certain criteria that have been set. These criteria include class (I, II, III and IV), tenure (long, long and recent), last education (Diploma, S1 and S2), training (1-3, 3-5, > 5) achievement (low, medium, high, and very high) and time period (short, medium and long). Lebong Regency Government Offices who meet the highest criteria will be selected to get a promotion for their dedication. However, the problem is how to make the right and competent choice as an employee who has high dedication if in the assessment alone there are employees who have almost the same rating score, close to the same, or even the exact same. It will be difficult for the Committee to make a decision to determine which employees are promoted to positions. Therefore, a Decision Support System with the application of the MFEP (Multifactor Evaluation Process) method can assist in making decisions on complex issues by simplifying the process. This system can assist decision makers in determining promotions quickly and precisely.

PT. Telkomsel is one of the companies engaged in the telecommunications sector, for supervisors it is very difficult to determine each customer service candidate who is the best, resulting in jealousy between other candidates. PT. Telkomsel needs to determine a strategy to make it easier to process data for each input value, namely by Simple Additive Weighting (SAW). This method is one of the most frequently applied methods to find out the best values a company needs to maintain smoothness in selecting the best candidates. From the research it can be concluded that each variable can be determined by dividing the most prioritized value, namely 0.5 Skill Variables, 03 Knowledge Parameters, 02 Attitude Parameters and with customer service data of 25 employees.

Penelitian ini didasarkan pada peningkatan keterampilan berbicara melalui film, Tujuan utama dari penelitian ini adalah untuk menindaklanjuti pemahaman siswa tentang keterampilan berbicara untuk menonton film pada siswa STMIK Royal, khususnya untuk kelas SI 2 J semester genap tahun ajaran 2022/ 2023. Penelitian ini dilaksanakan di STMIK Royal Kisaran khususnya pada semester kedua. Penelitian ini merupakan penelitian eksperimental dengan pendekatan kuantitatif. Jumlah populasi penelitian ini adalah 30 siswa.Kemudian peneliti melakukan penelitian tindakan kelas SI 2 J melalui pre-test dan post-test. Dalam mengumpulkan data yang diperlukan, peneliti melakukan observasi dan tes. Sedangkan penulis menggunakan n-gain untuk menganalisis data. hasil pre test dan post test 'skor rata-rata. Berdasarkan hasil rata-rata skor pada pre test adalah 52,00. Setelah peneliti mengajar berbicara dengan menggunakan implementasi film, nilai rata-rata siswa menjadi 68,80 pada posttest 1. Kemudian pada posttest 2, nilai rata-rata siswa meningkat menjadi 72,96. pre-test dan post-test digunakan untuk mengetahui peningkatan keterampilan berbicara siswa.

Abstract: XYZ Senior High School Batam is a private school that was established in 2009 and has implemented information sytems and information technology as part of the school’s business process activities. The implement of IS/IT at XYZ Senior High School aims to improve the effectiveness and efficiency of various jobs or activities that will be carried out by the school. Therefore, IS/IT strategic planning are certainly needed to assist schools in providing information that can support these goals. In order for the IS/IT strategic planning that is made to be in accordance with the vision, mission, and goals of XYZ Senior High School, the IS/IT strategic planning in this study will use the Ward and Peppard model framework starting from the internal and external environmental analysis process, as well as the IS/IT external and internal environmental analysis. The analysis process is carried out using SWOT, Value Chain, Porter's Five Force, PEST, technology trend analysis, and McFarlan's Strategic Grid matrix. The results of this study are to produce recommendations for nine new information systems, namely SIGAWAI; SIMAKEU; STUDENTS; E-Learning; SICRM; SITS; SIAMIK; SIAB; SIRANA; and SIHUMAS aims to make school services and operations more effective and efficient Keywords: analysis;ward and peppard framework;SI/IT strategic planning. Abstrak: Sekolah Menengah Atas XYZ Batam merupakan sebuah sekolah swasta yang berdiri pada tahun 2009 dan telah menerapkan sistem informasi dan teknologi informasi sebagai salah satu bagian dari kegiatan proses bisnis sekolah. Penerapan SI/TI pada SMA XYZ bertujuan untuk meningkatkan efektivitas dan efisiensi dari berbagai pekerjaan ataupun kegiatan yang akan dilakukan oleh pihak sekolah. Oleh sebab itu, perencanaan strategis SI/TI tentu sangat diperlukan untuk membantu pihak sekolah dalam menyediakan informasi yang dapat mendukung tujuan tersebut. Agar perencanaan strategis SI/TI yang dibuat dapat sesuai dengan visi, misi, dan tujuan dari SMA XYZ, maka perencanaan strategis SI/TI pada penelitian ini akan menggunakan kerangka model Ward and Peppard yang dimulai dari proses analisis lingkungan bisnis internal dan eksternal, serta analisis lingkungan SI/TI eksternal dan internal. Proses analisis dilakukan dengan menggunakan teknik analisis SWOT, analisis Value Chain, analisis Five Force Porter, analisis PEST, analisis tren teknologi, dan matriks McFarlan’s Strategic Grid. Hasil dari penelitian ini adalah menghasilkan rekomendasi sembilan sistem informasi baru yaitu SIGAWAI; SIMAKEU; SISWARU; E-Learning; SICRM; SITS; SIAMIK; SIAB; SIRANA; dan SIHUMAS bertujuan agar pelayanan dan operasional sekolah menjadi lebih efektif dan efisien Kata kunci: analisis;metode ward and peppard;perencanaan strategis SI/TI.

Economic activities are increasingly complex along with the development of people's economic needs in modern times. Currently, there are many non-bank Islamic Financial Institutions that can help meet the needs of the consumptive community, such as the needs of members in the health and education sectors using ijarah contracts. The implementation is that the Islamic Financial Institution provides funds to members for education and hospital expenses, after which the members pay the Islamic Financial Institution in installments with a predetermined ujrah. After the author observes the implementation of ijarah contracts that are applied in multi-service financing such as education and health costs, these practices are not in accordance with Islamic law, because the meaning of services in ijarah contracts practiced by financial institutions is that service products owned by financial institutions are not services that are performed. by other parties.

Abstract: Low learning outcomes are influenced by internal and external factors that exist in students. On the other hand, dynamic Pancasila Education learning requires effective learning methods that can change student behavior and learning achievements. The purpose of this study was to find out the efforts to improve Pancasila educational learning outcomes through Learning Community learning for STMIK Royal Kisaran students. This research is a research action class room research. Based on the results of the study, it was shown that applying learning community learning could improve elementary school students' learning outcomes. Pembelajaran learning community dapat semperbaat minat belajar belajar dalama dalam pendidikan Pendidikan Pancasila pada Standar Kompetensi pancasila menjadi Ideologi Negara. Thus each cycle experienced a significant increase and met the indicators of success (classical value) from the previous cycle. Keywords: improving learning outcomes; pancasila education; lerning community Abstrak: Rendahnya hasil belajar dipengaruhi oleh factor interen dan eksteren yang ada pada diri mahasiswa, sisi lain pembelajaran Pendidikan Pancasila yang dinamis membutuhkan metode pembelajaran yang efektif yang bisa merubah tingkah laku dan prestasi belajar mahasiswa. Tujuan dalam penelitian ini untuk mengetahui upaya meningkatkan hasil belajar pendidikan Pancasila melalui pembelajaran Learning Community pada mahasiswa STMIK Royal Kisaran. Penelitian ini merupakan penelitian research action class room. Pembelajaran learning community dapat meningkatkan minat belajar mahasiswa dalam pembelajaran Pendidikan Pancasila pada Standar Kompetensi pancasila menjadi Ideologi Negara.  Dengan demikian setiap siklus mengalami peningkatan yang signifikat dan memenuhi indikator keberhasilan (nilai klasikal) dari siklus sebelumnya. Berdasarkan hasil penelitian menunjukkan bahwa dengan menerapakan pembelajaran Learning community dapat meningkatkan hasil belajar mahasiswa. Kata kunci: meningkatkan hasil belajar; pendidikan pancasila; lerning community

Abstract: Basoka Motor in marketing activities is still done manually, has not been computerized and has not planned motorcycle sales using information technology. Basoka Motor needs to make sales data computerized and see sales patterns in the used motorcycle showroom. Sales pattern information is obtained using the classification method. The use of the decision tree method with the C.45 algorithm can categorize used motorcycle sales at Basoka Motor. The purpose of this research is for the manager to know the sales pattern of used motorcycles in one month as a reference for the next month. Processing motorcycle data using the C4.5 algorithm is feasible to use in predicting motorcycle sales because it produces 100% accuracy. Keywords: C4.5 algorithm; decision tree; prediction; accuracy Abstrak: Basoka Motor dalam kegiatan pemasaran masih dilakukan secara manual, belum terkomputerisasi serta belum mempolakan penjualan motor menggunakan teknologi informasi. Basoka Motor perlu membuat data penjualan dapat terkomputerisasi dan melihat pola penjualan pada showroom motor bekas tersebut. Informasi pola penjualan didapatkan dengan menggunakan metode clasifikasi. Penggunaan metode decision tree dengan algoritma C.45 dapat mempolakan penjualan motor bekas pada Basoka Motor. Tujuan dari penelitian ini adalah agar manajer dapat mengetahui pola penjualan motor bekas dalam satu bulan sebagai acuan untuk bulan berikutnya. Penelitian ini menghasilkan 27 data motor sesuai dengan rules prediksi setelah dilakukan pencocokan rule prediksi dengan dataset Pengolahan data motor menggunakan alogtima C4.5 layak digunakan dalam mempolakan penjualan motor karena menghasilkan akurasi sebesar 100%. Kata kunci: algoritma C4.5; decision tree; prediksi; akurasi.

Abstract: The development of technology and information both in the world of education and the business world, all elements are required to always be able to keep abreast of the development of information technology. the need to increase sales as well as save time and costs as well as make it easier for young business actors to communicate with customers or potential customers, media or applications are needed that can be one of the important communication media in meeting these needs in running a business. Through CRM, business actors can provide on-line services to consumers, such as online payment systems and discounts. Promotions carried out as well as other information. Even though our business activities can still be assisted or marketed through social media, namely Facebook, WhatsApp and Instagram, the services provided are not as complex as CRM. The purpose of this research method is to describe the object under study, namely the marketing of HNI HPAI products. Keywords: quality of servic; CRM  Abstrak: Perkembangan  teknologi dan informasi baik didunia Pendidikan maupun  dunia usaha maka semua unsur  dituntut untuk selalu dapat mengikuti perkembangan teknologi informasi tersebut. kebutuhan akan peningkatan penjualan serta penghematan waktu dan biaya serta memudahkan pelaku usaha muda berkomunikasa dengan pelanggan atau calon pelanggan  maka dibutuhkan media atau aplikasi yang dapat menjadi salah satu media komunikasi yang penting dalam memenuhi kebutuhan tersebut dalam menjalankan bisnis. Melalui CRM pelaku usaha bisa memberikan pelayanan On-Line kepada konsumen seperti sistem pembayaran online dan diskon. Promosi yang dilakukan serta informasi lainya. Walapun kigiatan usaha kita masih bisa dibantu atau dipasarkan melalui sosial media yaitu facebook, whatsapp, dan Instagram, Namun layanan yang diberikan tidaklah sekomplek CRM. Tujuan  metode penelitian ini adalah untuk mendeskripsikan objek yang diteliti yaitu pemasaran produk HNI HPAI. Kata kunci: kwalitas pelayanan; CRM  

Abstract: Educational Staff (TENDIK) is one of the resources owned by Higher Education besides Lecturers (Educators). TENDIK has an important role in advancing Higher Education so that it needs to get appreciation for its performance. Giving appreciation to TENDIK has a big influence in supporting all activities in Higher Education. Appreciation for TENDIK is carried out once a year by giving prizes. This aims to give enthusiasm to all TENDIK in Higher Education to increase their loyalty and best performance. The MOORA method is the method chosen to assist the decision-making process in determining the best TENDIK based on predetermined criteria. There were fifteen TENDIK assessed using the MOORA Method with five assessment criteria to determine the best TENDIK namely Service Period, Age, Discipline, Innovation and Cooperation. Based on these calculations, the selected TENDIK were A12 with the highest Yi values of 0.23. Keywords: moora method; decision support system; educational staff Abstrak: Tenaga Kependidikan (TENDIK) merupakan salah satu sumber daya yang dimiliki oleh Perguruan Tinggi selain Dosen (Tenaga Pendidik). TENDIK memiliki peran penting dalam memajukan Perguruan Tinggi sehingga perlu mendapatkan apresiasi atas kinerja yang dimilikinya. Pemberian apresiasi kepada TENDIK memberikan pengaruh yang besar dalam mendukung segala aktifitas yang ada di dalam Perguruan Tinggi. Pemberian apresiasi terhadap TENDIK dilakukan setiap setahun sekali dengan memberikan hadiah. Hal ini bertujuan memberikan semangat kepada seluruh TENDIK yang ada di Perguruan Tinggi untuk meningkatkan loyalitas dan kinerja terbaiknya. Metode MOORA merupakan metode yang dipilih dalam membantu proses pengambilan keputusan dalam menentukan TENDIK terbaik berdasarkan kriteria yang telah ditentukan. Ada lima belas TENDIK yang dinilai menggunakan Metode MOORA dengan lima kriteria penilaian untuk menentukan TENDIK terbaik yaitu Masa Kerja, Usia, Kedisiplinan, Inovasi dan Kerjasama. Berdasarkan perhitungan tersebut, TENDIK terpilih adalah A12 dengan nilai Yi tertinggi adalah 0,23. Kata kunci: metode moora; sistem pendukung keputusan; tenaga kependidikan